Many have tried, and failed, to write a good post about how to SEO a Facebook fan page.
For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renames the file something like 198135_10150109366....jpg. Another popular tip: you should link to your main website from your Facebook page. Yes, you should for visitors. But this doesn’t optimize your fan page because Facebook just nofollows, redirects, and clusters your URL in a mess of code anyway.
So let's take a different approach to Facebook SEO today.
I want you to imagine that your Facebook fan page is your website – or another website for your brand at least.
While it may not ever rank first for a keyword, you still want it to be optimized.
If you want to keyword optimize your Facebook fan page, these are the areas that actually pull SEO elements from your page's content for additional optimization.
Your Facebook Fan Page SEO
*.
SEO title: The name of your page plus | Facebook.
*.
Meta description: The name of your page
plus the About description of your page,
followed by | Facebook.
*.
H1: The name of your page.
This is like the search optimization of the homepage of your fan page / website.
If you didn't consider keyword optimization when you created it, and you have less than 100 fans, you're in luck.
You can still change your page's name.
Two things to keep
in mind aside
from search optimization
includes:
*.
Branding:
It may be more important to have your page as a recognizable brand than a specific keyword phrase.
*.
Appearance:
Whenever you comment as your page, or people tag your page, your entire name will come up, so if you're page isYour Brand - Keyword,
Keyword, and Keywordsit might look a bit excessive (and lead to less tagging).
Your title can be as long as you choose, but keep in mind the standard length of SEO titles
(70 characters)
before getting too crazy. Also, since your page name is also a part of your meta description, you might not want it to make it too long and overshadow that.
To edit your About information to make a great meta description,
go to your page
and Edit Page > Basic Information,
and fill in the About field with a 140 character description like you would with any website meta description.
Facebook Fan Page
Updates
*.
SEO Title: The first 18 characters of your update.
If you’re posting a standard status update, the SEO title will be pulled from the first 18 characters (approximately 18 characters, sometimes a bit less). The following update bySearch Engine Watch's fan pagehas a title of Yahoo Search,
which is pretty good. If you're posting a link
to your fan page wall, you'll have an option to "Say something about this link..." –
the first 18 characters of what you enter in this field are going to be the SEO title for the individual page of that status update.
If you don't post something there, the SEO title for your update will just be Facebook. Plus it won't take up as much real estate in someone's news feed, which means it will be less noticeable.
So I would suggest that, regardless of whether you care about the SEO, you fill this part out when adding a link to your wall.
